Marketing isn’t just about what people see—it’s about what they feel, hear, taste, touch and even smell. At Flourish, we believe the strongest brand connections happen when all five senses are engaged. Why? Because sensory experiences stick. They create memories, trigger emotions and deepen loyalty.

Neuromarketing research backs this up: engaging multiple senses strengthens memory formation and enhances brand perception. And we’ve been championing this for years because when ordinary ideas meet extraordinary execution, your brand truly flourishes.

Here’s how we’ve brought the five senses to life in real campaigns.

? SEE ME: Bold Visuals That Demand Attention

Vision is the most dominant sense in marketing, but we take it further than just “looking good.” From packaging that doubles as an experience to dynamic video mailers, sight-driven campaigns capture attention and communicate quality instantly.

Example:

SSI Video Box and Parkinson’s Video Boxes

Imagine opening a sleek box and—without pressing a button—the screen lights up, playing an engaging video. These video mailers create immediate impact, explaining complex information in a way that’s both easy and unforgettable.

Clever Packaging

We’ve transformed basic boxes into creative brand moments, turning them into organisers, display pieces, or statement gifts. Because packaging isn’t just functional—it’s an extension of your brand story.

? HEAR ME: Sound That Sticks

Sound has an emotional shortcut to memory and we’ve harnessed it to add excitement and brand recall.

Example:

Hot’n Spicy Taco Kit PR Pack

Outer packaging played a fire-engine siren as soon as the sleeve was removed, reinforcing the product’s fiery theme in a way you could literally hear.

Maserati Video Mailer

When this mailer opened, it roared—literally. Hearing the iconic engine sound brought the Maserati experience to life before the recipient even saw the car.

? SMELL ME: Scents That Tell Stories

The scent is the most powerful sense for triggering memories and emotions.

Example:

Mastercard Pine-Scented Christmas Cards

A holiday card infused with the aroma of fresh pine created instant nostalgia and emotional connection. The smell didn’t just complement the design—it elevated the entire experience.

? TASTE ME: Flavour as a Brand Builder

Taste delivers an instant, positive association—and is perfect for seasonal gifting or long-term brand love.

Example:

Flourish Advent Chocolate Calendars

Sweet treats that count down to Christmas while keeping your brand top of mind all month long.

Traffi Mints

Mints moulded in the shape of Traffiglove products. Functional, branded and oh-so tasty.

?️ TOUCH ME: Texture That Tells Quality

Touch influences how customers perceive your brand’s quality and value. A soft finish or a plush texture can turn an ordinary item into a luxury experience.

Example:

Furry Mugs

These mugs are not just practical; they are conversation starters, creating an unexpected tactile surprise every time someone picks one up.

Velvet-Touch Video Boxes

A tactile experience from the first touch, setting the tone for a premium product inside.

Why It Works?

Multi-sensory marketing isn’t a gimmick—it’s science. The more senses you engage, the stronger the memory, the deeper the emotional response and the higher the brand recall.

At Flourish, we don’t just put logos on products. We create experiences—ones that your audience sees, hears, smells, touches and tastes. Because when your brand becomes a feeling, it becomes unforgettable.

Ready to activate all five senses in your next campaign?

? Enquire now and let’s make your brand truly unmissable.