As marketing channels come under increasing pressure to get and retain a customer’s attention, the medium with the highest cut-through rate is direct mail. Direct mail is a very effective way of reaching new customers – from unique folds to flashing lights and even scented inks, direct mail is a versatile method of communication in a digital society.

Targeted marketing is key to successful campaigns, but should we rely on our assumptions of generational stereotypes and behaviours? For example, research shows the 20-36 age group is quickly becoming one of the biggest consumer markets, yet are a surprise bunch – their affinity for mail, in general, surpasses that of other generations and a significant majority of them ( 77%, to be exact ) pay attention to direct mail advertising.

Flourish can help you develop a targeted direct mail element to your marketing plan, along with response measurement and ROI to complete a successful campaign. Here are some great options for building interaction with your mailing – they certainly bring the message to life!

 

• With wood shaved thin, one log will produce thousands of wood products compared to making paper. What a great eco friendly story!
• It costs the same to post – and depending on the message can be sent without an envelope.