The handcrafted gold crown was an exciting venture for the Flourish team, in which the design and style of the champion crown was crafted to perfection. A memorable reward for any victor, and Fall Guys: Ultimate Knockout lover. Not only for any fan is this memorable, but the game creators Bethesda could not miss out on having one for themselves, having their very own crown made and sent to the UK for their trophy wall.

Fall Guys: Ultimate Knockout is a multiplayer battle royale party game, in which there are multiple rounds of ‘chaos’ until one victor remains! Each round sees different obstacles, in which competitors are battling and defying physics in order to get closer to victory.

Flourish was lucky enough to work with PlayStation Australia and their events team in the #PSPlusPlays Challenge for October. All players involved had the chance to win an exclusive champion’s prize pack by showing off their best skills and most memorable moment in Fall guys: Ultimate Knockout. Alongside the prize pack, this handcrafted ‘Fall Guys’ gold Crown was also up for grabs.

Here is an even closer look at the gold crown below!

Objective:

When NAIDOC week was approaching, we were asked by Spotless to develop some items that could be easily stored within their ‘tent’ and handed out during the outdoor events in Brisbane.

2019 NAIDOC week was the launch of the artwork from Acacia Collard commissioned to represent not only Australia’s move towards ‘connectivity’ but the key aim for Spotless in their work in all regions of Australia.

Solution:

In order to utilise the artworks full potential, we needed to find suitable items that could be branded with full colour process.

A Notebook and Flat water bottle were manageable items for the Spotless team in Brisbane, as they could be stored and received easily by recipients.

Full colour print has developed a 3D effect- so that each ‘dot’ element of the artwork could be raised giving both items an added sensory element.

Results:

After the products success during NAIDOC week, more bottles and notebooks were produced for the executive team, career and graduate days at universities, Spotless family day in each state and welcome packs for new staff.

Objective:

STEAM is now a key element of education in primary schools, so when a family member was looking for a childrens education pack we were introduced to Dr Loz, Science Play Kids.

Dr Loz was excited about building an education program around kinetic energy and centrifugal force.

Solution:

While working on other elements for the packaging we identified a huge price drop in fidget spinners as the fad waned. Through this we were saving items from landfill while also being able to inspire and educate scientists of the future.

The Fidget spinner became a key branding tool and gift with purchase for Dr Loz, as previously she didn’t have much branding of her education packs.

Results:

Many parents have enrolled their children in her programs held at her Firzroy site and have also bought her packs. Since COVID her pack sales have taken off and she has also developed a set of videos.

Objective:

The game ‘Fall Guys’ is a family friendly multiplay ‘battle-royale’ game. PowerUp PR wanted tangible items for the key launch at the PAX Australia Conference in October 2019. The key objective was to stand out, as other companies such as Nintendo and Playstation we showcasing their latest games.

Solution:

At the event 8 PC’s were connected to ensure the multiplayer element could be witnessed and experienced. The Fall Guy is G rated and family friendly, which was a unique selling point and important for marketing to the younger audience at the event.

Characters from Fall Guy and Devolver were utilized on all wall surfaces and hung above the stand- making it easy to identify. Colourful T-shirts were developed, encouraging people to attend the stand and become ‘ambassadors’, and staff were given purple T-shirts to be easily identified. Yellow foam crowns were also produced, for people to wear around the event.

Results:

PowerUp were pleased with how the stand stood out, and Devolver were thrilled as they had a better than expected return on investment for the stand and collateral.

Objective:

Pantera Press has a mission to spark imagination, conversation and change. They do this by investing in next generation writers, publishing books that matter and funding charities and not-for-profit programs working with the literacy gap.

Pantera press approached us to develop tangible items that would showcase their new logo and feature the recently released mission. Not only are they interested in publishing Australian writers but also in supporting them through their solitary writing times. Suitable items were thus needed to encourage and support current writers, while exciting potential new authors and welcome them to the Pantera Press family.

Solution:

Looking for a discreet finish so as not to emblazon their logo on the tangible items, we searched for suitable items that could achieve this look.

A notebook with a blind embossed front cover and dramatic front and back fly sheets was developed alongside Premier Collection. Keeping in mind eco requirements a glass coffee cup with an embossed silicone sleeve, was perfect to showcase the full Pantera press logo while being discreet.

The final product was a heavy weight book bag with the logo being displayed as it was planned to become part of a pack when Pantera press handed out their new books to distributors and retail shops.

Results:

While COVID has halted the products from being handed out in retail shops, there has been a great response from writers on social media showcasing and demonstrating the items they received, adding to Pantera Press’ strong alignment to ‘family’.

Click on the video to see the book!

Finalist 2020 Awards- Event Merchandise 

Objective:

Duromer were looking to exhibit at Manufacturing Week, with particular attention on their target audience of designers and inventors. Educating visitors about plastic being lighter, brighter, more malleable, eco friendly and lasting longer while dispelling stigmas associated with plastic.

One focus was the benefits of people using Australian manufacturing of plastics over other materials and from other countries. With this being a key aspect, Duromer knew people needed to experience the product via their senses of touch, feel, smell and hearing. From this understanding the manufacturing process was explained in 6 points.

1. Concept, design and simulation
2. Material selection
3. Prototyping & repeat machined parts
4. Colour matching
5. Injection moulding and automation
6. Industry governance

Solution:

The united banner title for the stand “Polymers with Purpose” consolidated all the different aspects of the stand and the different people involved in each of the six steps being demonstrated live on the stand.

• Prototyping – Dotmar
• Colour – IMCD
• Machine and Injection moulding – Comtec
• Australian industry body- PIMA

A cohesive stand was achieved through a 6 point list at each corner, each representative supplied with a branded fully sublimated polos and the Polymers with purpose logo was strung up on the trade stand with hexagons also being placed near relevant brochures.

Results:

It was a great success with over 800 enquiry forms handed out. Many projects from known contacts have been finalized and two key multi million dollar projects have resulted form new, previously unknown contacts.

Finalists 2020- Consumer Program/ Gift with Purchase

Objective: 

The Toyota brand relaunched the Toyota Supra in September 2019 after a 16 year absence. More meaningful than just a car launch; it was proof of a long-term commitment to make ever-better-cars that put the feeling of excitement and pleasure back into people’s lives.

The Supra campaign was to stimulate demand for more of Toyota’s next generation vehicles. A shift from maker of practical and dependable vehicles, to maker of experiences bringing excitement and fun to people’s lives.

Solution: 

An EL (electroluminescence) box, with motion sensor lighting technology allowed us to create an engaging and tangible piece beyond industry standard booklets. The box showcased the headlight formation and sound of the car.

Also included in the campaign were a brand book, racing gloves and key ring packing into the case. The first 300 Supra owners, received a specialized GWP, with an additional customized VIN plate.

Results:

This piece was a way to engage prospective buyers and give them a tangible way to experience the new Supra without access to the model.

Click on these videos to see the box in action and keep scrolling for more photos!

Finalist 2020 – Consumer Programs/GWP

Objective:

The Wellbean Program is designed for patients living with a chronic kidney disease who need to inject themselves on a regular basis.

Solution: 

The Video incorporated a step by step process with upbeat music and simple visual cues. The front cover of the video mailer was designed to showcase a new, fresh, clinical feel.

Other items such as a small cooler bag, A5 booklet and a sharps container were included alongside the video mailer in a patient pack. Nurses distributed the patient packs, ensuring prescribed patients received them as required.

Results: 

During the COVID Pandemic the Wellbean video mailer was a great solution as the patients on this program are not only at risk, but 80% are over the age of 65. The video was a great educational tool showing the injection process when nurses were unable to visit patients.

The Wellbean video cards distributed to current patients were a success, and we are working on producing the next batch as other patients are awaiting enrollment into the program.

Finalist 2019 Awards (Innovation & Design) 

Objective: 

To develop a customized cooler pack that could keep a bulking product cool for up to 6 hours.  

To hold launch items (which are a different size) and product pack sizes .  

Solution: 

We developed a unique cooler (insulated with silver lining) pack With a separate zippered section for the ice pack we could limit the condensation and offer a simple way to add a cooling brick to the bottom of the pack easily with out repacking when it was taken from the fridge.  

We designed it so that it was suitable for all patients to carry: men and women, old and young. And wasn’t out of place when travelling. 

Results: 

We repeated the production in quick succession to meet the need after a very successful launch and update of the program.  

 Finalist 2019 Awards (not for profit) 

Objectives: 

To develop a comfortable top for 2 doctors to wear as they hoped to break the Guinness record for riding around the world in less than 297 days. 

And include suitable branding for the Brain Foundation. 

Solution: 

Working with a respected sports label, Blackchrome, to develop the most suitable top for long distance, continuous use helped. Easy wash and wear was vital. With full colour sublimation we could also ensure that the Brain Foundation name and logo were seen world wide.  

Results:  

The doctors left Adelaide in August 2018 and travelled over 40,000 kms over 9 months – setting up blog posts everyday and gathering a lot of media coverage. With 293 visuals within the posts, most with a brain foundation logo on a bike top or tshrit the brand was literally carried around the world. 

Donations were up and interest in the Brain Foundation research grants has also increased. 

Winner 2019 Awards (Innovation & Design) 

Introduction:  

Bayer is a leading animal health company and generally leads the market for small and large animal health products. So when their leading flea & tick treatment wasn’t quite hitting all its goals, a solution needed to be found. 

Research conducted with Veterinarians and retailers identified the key differentiators between Bayers’ Seresto and the competitors product. It showed that Seresto was recognised as the best product, delivering on its promise to rid cats & dogs of fleas and ticks for longer than their competitors. However the initial higher cost of Seresto often meant that the competitors product was chosen. 

Objective: 

Develop a tangible item that would be used by the Bayer sales team to highlight the value for money that Seresto offers over its competitors 

Solution: 

A ‘book’ with a calculator on one side and an efficient white board on the other was developed as the key sales tool for the team.  

With a full printed outer there was no need for the sales team to handle their typical sales cards. The interaction with the piece was perfect for the team and the recipients.  

The actual sales prices for the competitors product could be used in a ‘real time’ scenario and then wiped away – also limiting any disputes from competitors. 

Results: 

The results were overwhelming, in the 6 months after the launch there has been over 20% in sales, well above the required budgetary increase.  

The value proposition has been easily reinforced by the sales team.  

And at Bayer the sales and marketing team are discussing the virtues of the piece! 

Finalist 2019 Awards (Distributor/Supplier Collaboration) 

Objective: 

To develop an injection mat, different from many previous versions, that could be rolled up easily and efficiently so that patients would be happy to use it and travel with it.  

Solution: 

There are many options for backing materials that can roll up, however not all can meld with a suitable, wipeable material. 

We worked with rubber, typical mouse mat materials and even silicon. We put the word out to all our suppliers and one of our print suppliers in Melbourne came back with the perfect solution (call us and we’ll tell you about it).  

The material can roll easily, we can attach a full colour printed sheet that can also carry an antibacterial finish – ensuring that all the items set out for use during the patients injection are as clean as possible.   

And finally it can be rolled and put away ready for use next time.  

Results: 

As the client said “The materials were launched in March 2019, All the healthcare professionals who attended the meeting were extremely satisfied and excited about the materials. They felt confident in using the material with their patients suffering from this severe chronic disease” “It is perfect for the patients to use as home”.