Finalist 2019 Awards (business to business) 

Introduction: 

Biogen is used to launching new and groundbreaking products to healthcare professionals and patients – they know how vital it is that the correct information about products is shared – or the results can be devastating.  

When those with MS become eligible for Tysabri they have a large number of the symptoms that MS is known for including; vision problems, tingling & numbness of not only the extremities (fingers & toes) but also arms & legs, pain & spasms. There are unfortunately more symptoms but these alone affect the ability of a patient to hold, use and open patient packs and products. It is therefore important that any pack takes these issues into account. 

Objections: 

To develop an item suitable for patients living with MS.  

Share all the relevant information for successful use of Biogen’s MS product. 

Solution: 

The pack we developed has: 

• a sturdy outer made from PU
• iseasy to wipe down surface in case it’s dropped 
• a wrist handlesopatients can hold it with using their hands 
• a handle that is attached to the zipper closure so that it is easy to open
• easily inserted pockets because ring binders (even those suitable for arthritis) are too difficult to open.
• a zipper closure ensuring that the brochures and other printed materials stay inside
• easy to open USBs in the shape of credit cards holding videos of patient information.

Results: 

When support materials are also easy for doctors to use the launch of new pharmaceutical products is often successful – just like this one.   

There has been positive feedback from both doctors and patients. And Biogen have produced the pack twice this year. 

Winner 2019 Awards (Limited Budget) 

Objective: 

Within a limited budget (under $5/ unit) we offered Rent 4 Keeps an item that would: 

• be retained, especially by the R4K target group, 
• could reinforce their association with Power Football Team 
• remind recipients of the link with the Starlight foundation 
• be suitable to hand out at home and away games for Power and Rent 4 Keeps stores Australia wide 
• be suitable for both men and women of all ages to appreciate 

Solution: 

A customised mid sized PVC footy was the perfect solution.  

We could easily show case the Rent 4 Keeps full logo and the starlight foundation connection easily with a full colour coverage on the ball. We delivered 3700 AFL footies and 1500 Rugby balls.  

Results: 

The R4K VIC’s sales manager stated “ the football promotion has really kicked the sales along with an increase of 20% over budget”. 

All the footballs have been handed out this year and the orders for next year are coming in! 

Finalist 2019 Awards (business to business) 

Objective: 

To update the key patient education tool for IVF clinicians to reflect the new look & feel 

To launch a new drug for Merck. 

Solution: 

A clean full colour magnetic closure box with foam insert was developed to take all the products in the Merck IVF range. This confirmed with the latest, more modern look that Merck has been showing in all their other areas.   

The box was a lot smaller and more compact that the previous item which resembled a doctors bag and was over 8 years old.  

Results: 

The sales reps were thrilled to be able to educate the IVF nurses and clinicians with the new item to show the range and the print on the box confirming all the information they were sharing. They have therefore worked hard to get them to the majority of the clinics around Australia.  

The IVF clinicians have also given positive feedback.  Sales for the new product are higher than expected. And with this success Merck plans to use the box in other countries – we delivered to NZ soon after with more countries to follow.  

Finalist 2019 Awards (limited budget) 

Objective: 

To develop a suitable item to express the work that Marine Conservation does 

Ensure the item could be posted in a typical DL envelope. . 

Solution: 

One key focus for The Marine Conservation Society is the reduction of plastic pollution. Concentrating on this element we suggested some flat options.  

At a time when reusuable straws were not easily available Flourish worked with our suppliers to source a stainless steel straw that wasn’t too wide to work with Australia post – and could be engraved at a suitable size to reinforce The Marine Conservation Society. 

Direct mail with an included item certainly adds interest before the envelope as opened so we knew we were on the right track with this piece.  

Results: 

We produced over 20,000 stainless steel straws that were inserted with a brilliant mailing concentrating on marine conservation – they were dispatched on time and well under budget.  

The response has been a success with an increase in clicks to the website and subsequent increase in donations from recipients of the mail.  

Award winning piece 2019 (Self Promotion) 

As if videos incorporated into printed mailers were not enough, Flourish Marketing raised the bar and creative a truly unique awe inspiring sales aid. Showcasing their options for technology in print, linking tangible with digital marketing in one dramatic piece.  

A magnificent, tactile, interactive ‘book’ with interchangeable screen was designed. Opposite the video is a recess capable of holding other printed collateral consistently sized to 21 x 21cm.  

See other video mailer options: flourish.marketing/videoandprint/ 

Finalist 2019 Awards (self promotion) 

Being a tangible marketing company makes deciding on your own corporate gifts very important and nearly impossible with the plethora of options.  

It was during visits to European trade fairs, that we ‘found’ great chocolate filled advent calendars in custom shapes and miniature egg cartons (adapted from quail eggs). We could brand them with our seasonal message, logo and contact details for all our offices; in Melbourne, Sydney & London. 

Both items have been delivered personally to ensure the gift is understood. 

They have proved to be extremely popular and Flourish have received orders from clients for their own versions. After all imitation is the sincerest form of flattery.   

Finalist 2019 Awards (Consumer Program) 

Objective: 

To develop a reusable bag for use whilst travelling – that could be thin enough to go through the post as a typical DL pack (not higher than 5mm).  

In an A/B scenario offer a suitable driver for a comparison to compare DM (tangible mail) with email communication. 

Solution: 

We worked closely with the advertising agency, the DM house and the Qantas marketing team to ensure that the bags were folded correctly and would still go through the post at no more than 5mm high. 

Results: 

The great news for us as a tangible team is that the DM campaign bought in better results than email communication on its own. We look forward to developing more campaigns with this team in the future.  

Another Flourish factor is that we will source and fulfil the seemingly impossible and through our extensive list of established suppliers and years of experience, find that elusive item you have been searching for. As we say “You can’t google what you don’t know”!

Background

A client was organising a ‘Top Gear’ style event for top management and their clients and wanted a gift to give to each guest at the end of the day.
They thought that a scale replica car of the model the participants were driving on the day, together with winners medals and individually named and numbered polo shirts would be a good idea.

As with all good ideas, someone has to bring them to fruition and oversee the project including sourcing, fulfilment, packaging and delivery.
Whilst this seems like a fairly easy brief, from experience we knew that these relatively high value models are not stocked
in large quantities in all the same scale by individual specialist suppliers. Flourish sourced the models and display cases from 3 European suppliers, co-ordinated the delivery to their offices where the cars were branded, repackaged, packed securely into cartons and delivered on time.

Result

The event was a huge success and the guests were fighting over the cars!

A major Flourish factor is that we will not only respond to your specific requests, we will actively look for innovative, creative and relevant products for your brand.

One of the ways we keep abreast of new and innovative trends is by constantly visiting a broad and diverse range of trade shows and exhibitions worldwide, systematically looking for that unique item that will work with your brand in mind.
A sad thing to confess is how excited we get when we find that perfect piece for your brand. It makes the hours of pounding the cramped aisles of a trade show in China with over 5,000 exhibitors worth every step!

Background

Whilst attending a large trade fair in Germany we saw these stunning gerry can cases which we thought were a perfect fit for an energy client we work with.

Result

The cases were the ideal solution for the clients representatives to hold their sales collateral and perfectly represented their brand.
They were extremely pleased that we had been proactively sourcing items on their behalf and loved this show stopping piece so much that they have repeated the order several times since.

Objective:

To develop a series of direct mail incentives that would help encourage doctors to respond to key education mailings.
To increase awareness of a new release in pain management.

Solution:

With our understanding of the minutia of the Medicines Australia Advertising Code we were able to suggest suitable items to support the DM program.
From the code relevant items we suggested three that were suitable for the direction of the mailings:

1. Clinical Posters: showing the many areas of the body that are affected by pain

2. Video Brochure: key insights from a specialist

3. Brain Model: the effect of pain on the brains function

Each of these items could give the doctor an opportunity to discuss pain with their patient and supported areas of diagnosis relevant to the drug.

Results:
The client, was thrilled with the response to the mailings. The average response to these three mailings was over 20%. The total cost was more cost efficient that a sales force, and more doctors were reached with the message than could ever be supported by a sales force.

Introduction:

Nageze is a new product using age old remedies to relive osteoarthritis pain and other symptoms. It has better response than its competitors for knees.

Objectives:

During planning meetings at BioRevive in October 2016 it was agreed that the objectives for the relaunch of Nageze throughout the year 2016/2017 were:
1. Increase awareness of the product with pharmacists & assistants
2. Open the dialogue with pharmacists to explain why the product had a premium price point (without a rep force).
3. Ultimately improve shelf presence in pharmacies (location on shelf & shelf facings)
4. Increase sales

Tangible plan:

The key goal for the year was to drive involvement with the brand.
The focus for this was decided to be APP (Australian Pharmacy Professional Conference & Trade Exhibition). This is the prime event for pharmacists and pharmacy assistants in Australia. From 9-12th March 2017 there were over 400 stands and 6500 attendees.

Creative Driver:

Nageze, is a natural product for osteo pain relief, extremely suitable for those with “dicky knees”.
The creative team made up of Communovate (Doug Robb), Nick Crothers (Product Manager Nageze & Part Owner BioRevive) & the APPA member had access to John Blackman (nee “Dicky Knee”, Hey Hey its Saturday) and the concept for driving traffic to the APP stand was born. John Blackman with Dicky Knee agreed to be the “face” of Nageze and Dicky Knee became the focus of our creative campaign for APP.

NB: Hey Hey its Saturday was a variety program, filmed live infront of studio audience at Channel 9 in Melbourne from 1971 to 1999. Dickie Knee was a character “manned” by John Blackman during this time.

*See visuals of Hey Hey its Saturday & Dickie Knee with Daryl Somers (the front man for the show) *

Campaign or Brand

Late in December 2016 John Blackman agreed to be the face of Nageze for the Pharmacy trade connection and also agreed to fly to the Gold Coast and during the key times on Saturday 11th and Sunday 12th March be present at the trade stand at APP.
With a very tight timeline it was agreed to make 500 peaked caps with hair to mimic “Dicky Knee”. We know that if we hadn’t had great relationships with the client and our supplier in China we would never have achieved the timeline. We needed to juggle approvals of the pre-production sample around Christmas holidays with clients and the creative team in different parts of the world, the lack of space in the production line at our supplier in China and ultimately the Chinese New Year holiday in China which meant that we only had a total of 4 weeks for production and no time for delivery.
Through understanding the production process we were able to get the hair produced at another site before Chinese New Year therefore enabling the completed item to be sent already packed ready to hand out at the trade show via DHL.

The DHL boxes were driven straight to the tradeshow and arrived at the stand at the same time as John Blackman, the boxes were opened and the first hats were handed out!

The recipients of the hat were those pharmacists and pharmacy assistants who discussed the clinical proof for Nageze with the staff on the trade stand and were more likely to stock the Nageze product on their shelves. By the end of the trade show all 500 units had been handed out, numerous pictures had been placed on personal facebook and social media sites as pharmacists and pharmacy assistants in the right age bracket to remember Dickie Knee and John Blackman, clamoured to take photos.

Performance Outcomes and Measurable Results:

The client was absolutely thrilled with the response and the number of people who crowded around their stand. 500 caps were handed out to those who discussed the clinical outcomes of the product and comparison to competitors, more than 3000 brochures were handed to those who showed an interest in the product and wanted to know more.
The follow up after the conference for sales of the product exceeded expectations and sales are well ahead of their budgeted sales for this financial year. They are suggesting an ROI of 200% for the whole trade stand & hat production.

Other Information:

This was a perfect introduction for a new client to see how a promotional company can offer more than they can imagine themselves. Thank heavens we could produce them in time and within the planned budget!
We have been asked to produce Dickie Knee Caps (v2) with velcro hair! These are about to go into production.

Objectives:

To reach Veterinarians (Vets), primarily working with horses, in the at risk areas of NSW & QLD, with news of a ground breaking vaccine for Hendra Virus.

Solution:

A travelling “roadshow” ensured that Vets could easily attend the information sessions. These meetings facilitated the rapid exchange of the information about the vaccine. A unique cardboard pack held vital information about the vaccine and information that they could share with horse owners. The whole pack was developed so that it would fit into a calico bag so that Vets could easily carry the pack away with them.

Results:

1000 packs were prepared and delivered to the sites within 1 month of the vaccine being available. This ensured that Vets had the vital information they needed to distribute and administer this vaccine in a timely manner.