25 July 2017

Greater interaction with your mailing and brand

Flourish strives to find the balance between tangible and digital marketing. Whilst reach can be quite large with digital mail, recent research* shows that consumers who only saw a digital format ad could recall the brand 44% of the time, whilst those who received direct mail (tangible piece) with the same information were able to recall the brand 75% of the time.

In the same research, it was construed that direct mail ads take 21% less cognitive effort to process compares to the same ads in the digital forum.  The average response to a targeted direct mail (across all industries) is 3.7% whilst for a digital communication, it is only 0.62%.  In 2016, Flourish worked on several direct mail programs and received over 24% response in the health industry!

We would suggest having a direct mail element to your marketing plan and would be very happy to discuss this further with you. We can also discuss response measurement and ROI.

Here are some great options for building interaction with your mailing – they certainly bring the message to life!

DM with timber 

• With wood shaved thin, one log will produce thousands of wood products compared to making paper.  What a great eco friendly story!
• It costs the same to post – and depending on the message can be sent without an envelope.

Whether using an existing template or creating something new, Flourish can develop a suitable solution for you.

DM with foam

• Foam cube puzzle which comes in a flat frame
• Remove the pieces from the frame and build a cube

Your brand and message is printed on the pieces.

DM with models

• Made of Eco-friendly paper and EPS foam board
• Easy to insert the parts together
• No need for any tools to assemble
• Great for education and promotions

Any model can be developed – great for real estate, human body or anatomical educational pieces.