Whilst we all want to add a great hat to our outfit during Melbourne Cup, there are many reasons to wear a hat more often – not only as a great addition to your wardrobe, but to the benefit of your health.
This ultimately means that if you use a hat as part of your tangible marketing plan, there is every chance that the it will be kept and used – showing your brand to many more people.
In research conducted across Australia, US and Europe in 2018, the consensus was that hats (and other apparel) are one of the most useful items and also the most enjoyable to have (over 65% said this about hats). The recall of the advertiser who gives out apparel items or hats is 85%. In Australia, this high recall and the usefulness of a hat means that over 2,034 impressions of your brand is seen per month, on average, for every hat you share.
12 May 2021
12 May 2021
12 May 2021
5 May 2021
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