Branded bags and luggage offer high visibility and repeated exposure, making them one of the most effective promotional products. They provide functional value, ensuring customers reuse them, and turn everyday users into mobile brand ambassadors.

Consider your target audience, use case, and branding needs:
• Tote bags – Great for retail, trade shows, and sustainability-focused brands
• Backpacks – Ideal for corporate gifts and employee programs
• Duffel bags – Perfect for travel, sports, and fitness promotions
• Luggage – Premium gifts for VIP clients and travel-related brands

Key factors include:
• Functionality – Pockets, zippers, compartments for usability
• Colour & material – Align with your brand aesthetic and durability needs
• Logo placement & size – Ensure high visibility without overwhelming the design
• Sustainability – Eco-friendly materials for a responsible brand image

Lead times vary, but general estimates are:
• Stocked bags with logo printing – 2-4 weeks
• Fully custom bags – 6-12 weeks
• Luggage items – 8-16 weeks (depending on customisation)
Planning ahead ensures availability for trade shows, holiday gifting, or seasonal campaigns.

• IKEA’s reusable tote bags – Became an iconic, practical item with massive brand exposure
• Leading supermarket chains (such as M&S (UK) & Woolworths (Aust)) have embraced the shift towards sustainability by designing unique bags that have become collectors items.
• Luxury brands (e.g., Gucci, Louis Vuitton) offering designer tote bags – Boosted exclusivity and customer loyalty