The best items are those that offer daily utility. Top choices include:
• Notebooks & journals – Great for meetings and note-taking.
• Pens & highlighters – Constantly used in offices and at home.
• Sticky notes & memo pads – Ensure brand presence on desks.
• Tech Accessories & desk organisers – Provide consistent branding exposure.
• Calendars & planners – Offer year-round engagement.
Selecting items that align with your audience's needs increases retention and impact.

• Keep branding subtle yet visible – Avoid overwhelming designs.
• Use high-quality materials to reflect brand prestige.
• Ensure designs match your brand colours and identity.
• Consider minimalist aesthetics for a professional and modern look.
• Add motivational quotes or functional elements (e.g. checklist sections) to enhance value.
Well-designed stationery should feel premium and useful, not just promotional.

• Employee onboarding kits – Introduce new hires to company culture.
• Client welcome gifts – Make a great first impression.
• Event giveaways – Ensure brand presence beyond the event.
• Conference bags – Reach a professional audience effectively.
• Direct mail campaigns – Surprise and delight customers with high-value items.
Strategic distribution ensures your promotional products reach the right audience.

Including branded stationery in direct mail adds a tangible, personal touch that increases engagement. Consider:
• Sending a notebook and pen combo with a handwritten note.
• Including a sticky note pad with a personalized call to action.
• Mailing a calendar with important industry dates and company branding.
Tangible items increase open rates and customer retention compared to digital-only outreach.

• Choose items that solve a problem (e.g., an organiser for desk clutter).
• Ensure the design is attractive and functional, not just promotional.
• Offer premium materials so recipients prefer your items over generic alternatives.
• Include a subtle yet noticeable logo to avoid an overly commercial look.
If your branded stationery integrates seamlessly into daily routines, it will be used frequently.