As the saying goes, “the way to anyone’s heart is through their stomach”.
If done creatively, branded food will be associated with good memories and remembered.
Yes! Options include:
• Custom packaging: Branded boxes, wrappers, or tins.
• Edible branding: Logos printed on chocolates, cookies, or coffee foam.
• Personalised messaging: Custom labels with customer names or QR codes linking to promotions.
Personalisation enhances engagement and makes the recipient feel valued.
Edible giveaways generate a higher engagement rate because they tap into a universal need—eating. Branded food items create a multisensory experience, making them more memorable than traditional promotional products like pens or notepads. People also tend to share food, amplifying brand exposure beyond the original recipient.
• Create Instagrammable packaging with bold branding.
• Include QR codes linking to social media contests or giveaways.
• Encourage customers to post unboxing videos or taste tests.
• Use limited-edition flavours that generate excitement and FOMO (fear of missing out).
• Partner with food influencers to extend brand reach.
• Ensure food products meet local health and safety regulations.
• Clearly label allergens (e.g., nuts, dairy, gluten).
• Use suppliers with proper certifications (FDA, HACCP, etc.).
• Consider expiration dates and required storage conditions (e.g., refrigeration).
• If shipping food, ensure packaging is tamper-proof to maintain quality and safety.