• Practicality: Items like hand sanitisers, first-aid kits, and wellness products are used daily, ensuring long-term brand visibility.
• Trust-building: Health-related products position a brand as caring and responsible.
• High engagement: Wellness and health-conscious trends make these products highly appreciated.
• Versatility: Suitable for various industries, from corporate giveaways to community health initiatives.

• Professionals (Doctors, Pharmacists, Nurses, Healthcare Workers) → Medical scrubs, badge reels, antimicrobial pens, anatomical models and video mailers.
• Employees & Office Workers → Desk sanitisers, blue light glasses, wellness planners, water bottles.
• Fitness & Wellness Enthusiasts → Resistance bands, cooling towels, protein shaker bottles.
• General Consumers → Hand sanitisers, first-aid kits, sleep aids.
Understanding the lifestyle and needs of your audience helps in selecting the most relevant and valuable products.

• Work with a knowledgeable distributor like Flourish who specialise in sourcing code compliant items.
• Avoid low cost, low-quality products that could compromise brand credibility.
• Ensure safety compliance for ingestible or skin-contact products (e.g., lip balms, sunscreen).
• Choose eco-friendly or sustainable materials when possible (e.g., bamboo toothbrushes, biodegradable wipes).

Providing health-focused promotional items for employees can:
• Boost morale and productivity (e.g., standing desk accessories, ergonomic support items).
• Reduce sick days with health-related giveaways (e.g., flu prevention kits, sanitizing wipes).
• Enhance company culture by showing commitment to employee wellness.
• Encourage healthy habits with fitness-related items (e.g., step trackers, reusable water bottles).

• Choosing ineffective items: Avoid generic giveaways that people won’t use.
• Ignoring compliance: Ensure all products are code compliant.
• Over-branding: Keep logos subtle to maintain professionalism.
• Lack of strategy: Ensure the product aligns with the target audience and campaign goals.
• Ignoring sustainability: More consumers prefer eco-friendly options—consider biodegradable or reusable health products.