Providing high-quality, informative, and easy-to-understand materials positions your brand as a trusted authority in healthcare. Patients appreciate brands that empower them with knowledge, which fosters loyalty and long-term engagement.

The best materials depend on your audience and objectives, but effective options include:
• Printed brochures & booklets – Great for waiting rooms and direct mail.
• Infographics & posters – Visually engaging and ideal for clinics.
• Videos & animations – utilised by doctors or nurses for education. Video cards and emails can be suitable ways to share these resources
• Web content & blogs – Helps with SEO and ongoing education.
• Interactive tools (quizzes, symptom checkers, apps) – Boost engagement and learning retention.
• Patient gifts that support their health journey – such as drink bottles to encourage drinking of water, pill boxes to help remind patients to take their drugs and items relevant to their condition.

• Use consistent brand colours and fonts rather than logos for recognition.
• Ensure a clean, professional, and easy-to-read layout.
• Highlight key points with bold headers, bullet points, and visuals.
• Keep a warm and approachable tone to build trust.

• In-clinic distribution (waiting areas, consultation rooms).
• Support Packs – mailed out for targeted distribution, supplied to doctors and nurses for distribution to relevant patients.
• Digital downloads via website or email campaigns.
• Social media (infographics, videos, and shareable content).
• Partnerships with healthcare providers such as Flourish to help distribute materials.

• Offer ongoing educational series (e.g., monthly health tips via email).
• Provide exclusive content for returning patients.
• Create a community or forum where patients can ask questions.
• Include a call-to-action (CTA) in materials to encourage engagement (e.g., book a consultation, join a webinar).