Point-of-sale marketing grabs attention in the buying phase encouraging impulse purchases and reinforcing brand messaging. Well-placed displays, promotional signage, and limited-time offers create urgency and increase conversion rates.

• Retail & FMCG – Shelf talkers, wobblers, counter displays.
• Gift with Purchase (GWP) – typically a give away attached to the related product
• Electronics – Interactive digital kiosks, demo stations.
• Food & Beverage – Branded coolers, tasting stations, recipe cards.
• Luxury & Fashion – High-end display units, LED signage.
• Healthcare & Wellness – Informational stands, product samples.
Choosing the right display ensures maximum engagement with customers.

• Interaction – using touchscreens, or AR options.
• Bold visuals & clear messaging – Attracts attention instantly.
• Strategic placement – Position near checkout or high-traffic areas.
• Call-to-action (CTA) – “Buy now,” “Limited stock,” or “Try me.”
• Product accessibility – Ensure customers can engage with the product.
• Lighting & colour contrast – Enhances visibility in busy retail spaces.
A well-designed POS display drives engagement and sales.

• Temporary displays (1-3 months) – Best for seasonal promotions, new launches, typically clever cardboard options that are recyclable are perfect for this.
• Semi-permanent displays (3-12 months) – Ideal for ongoing brand awareness campaigns. Comments about loyalty programs are perfect in this space. Using PVC or replaceable stickers
• Permanent displays (1+ year) – Used for flagship products or high-traffic locations, we can help design and use materials that will last and not fade.
Selecting the right type ensures cost efficiency and maximum impact.

• Checkout counters – Impulse buys (snacks, accessories).
• Aisle ends (endcaps) – High-visibility for featured products.
• Near related products – Cross-promote complementary items.
• Store entrance – Capture attention immediately.
• Waiting areas – Engage customers while they wait.
Strategic placement boosts customer engagement and sales.

• Keep it simple and clear – don’t overcrowd the message
• Be Careful to position the signage in the most suitable location for the product and the target audience. Otherwise it wont make sense and may decrease sales.
• If the message is around an action – make sure its clear. Customers need direction to act.
• If you have POS highlighting a specific product - ensure that the shelves are restocked and tidied often.
• Cheap-looking displays damage credibility – ensure that the signage matches the message
Taking the above into account should achieve higher engagement and conversion rates.