Physical printed materials enhanced with integrated technology elements that transform traditional print from passive to interactive experiences – bridging digital and physical realms through innovations like embedded electronics, augmented reality triggers, NFC capabilities, and smart inks to create multi-dimensional brand touchpoints that combine the tactile credibility of print with the engagement capabilities of digital media.

Tech in print integrates digital technology into traditional printed materials to create interactive experiences. Examples include QR codes, NFC chips, augmented reality (AR), and variable data printing (VDP). These technologies enhance engagement by seamlessly connecting print to digital content, increasing customer interaction and response rates.

Tech in print guides customers from a physical touchpoint to a digital experience. A printed direct mail piece with an NFC chip can link directly to a personalized video, while a QR code on a poster can take users to a landing page. This helps brands measure the effectiveness of print campaigns while boosting online conversions.

Interactive Print
• NFC-embedded business cards linking to dynamic digital portfolios
• Conductive ink printed materials that trigger audio messages when touched
• Print catalogs with embedded video screen product demonstrations
• Temperature-sensitive ink documents revealing different messages based on handling
• LED-illuminated presentation folders highlighting key content sections
Connected Print
• QR-enhanced brochures linking to personalized microsites
• Augmented reality annual reports bringing financial data to life
• Print materials with embedded RFID for personalized follow-up tracking
• Bluetooth-connected product packaging triggering companion app experiences
• Print advertisements with embedded web beacons for engagement analytics
Functional Tech-Print
• Solar-powered print materials with charging capabilities for small devices
• Printed guides with integrated USB drives containing supporting resources
• Touch-sensitive printed interfaces controlling digital presentations
• Electroluminescent signage with programmable lighting sequences
• Paper-thin flexible display integration in traditional print collateral

• QR codes: Low cost (free or minimal printing adjustments).
• NFC chips: Moderate cost ($0.10–$1 per chip) depending on volume.
• AR integration: Higher cost (app development and hosting fees).
While more advanced technologies may require a larger investment, they often yield higher engagement and measurable ROI.