Flourish Marketing
  • Services
  • Products +
    • Apparel
    • Promotional
    • Merchandise
    • Video & Print
    • Webkeys and USBs
    • Healthcare
  • Case Studies
  • Blog
EMAIL US
Blog Target your marketing
28 February 2018

Target your marketing

Often we hear business owners suggest that they target “anyone interested in my services” or small-business owners, homeowners or stay-at-home mums. All of these targets are too general. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient and effective way to reach potential clients and generate business. With a clearly defined and researched target audience, it is much easier to determine where and how to market your company.

 

In our presentation to the Chartered Institute of Marketing (CIM) in London, we spoke on the topic of: “How to define your target market”.  We discussed some existing generational characteristics:

  • Baby Boomers
  • Generation X
  • Generation Y (or Millennials)
  • Generation Z (or iGeneration)
We may also use some of the data released from Roy Morgan about some distinct Australian Demographics – which they call Helix Personas.

 

Contact Flourish to discuss the best solutions for your target.

Category: Uncategorized

  • facebook
  • linkedin
  • twitter
  • google+
  • pinterest

Related Posts

Brand Trust – Gaining Consumer Trust in a Modern World

12 May 2021

Brand Trust – Gaining Consumer Trust in a Modern World

12 May 2021

Read More
May I mask you a question? How to protect your mask.

12 May 2021

May I mask you a question? How to protect your mask.

12 May 2021

Read More
Why A Webkey is Right For Your Brand: Unlock the potential!

12 May 2021

Why A Webkey is Right For Your Brand: Unlock the potential!

12 May 2021

Read More
Recycling to give back to the earth

5 May 2021

Recycling to give back to the earth

5 May 2021

Read More
view all new posts
×

Test

Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam id dolor id nibh ultricies vehicula ut id elit. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

Test Button
  • About
  • FAQs
  • Artwork Requirements
  • Careers
  • Terms & Conditions
  • Security
  • News
  • Contact
Follow Us
Flourish Marketing

Subscribe for updates

Sign Up Now
Crafted by Thrive