Video combined with the effectiveness of traditional print brings the engagement of multimedia and offers an interactive experience within a multi-sensory package.
Studies have found that viewers retain 95% of the message in video format compared to just 10% when reading text.
Flourish has developed a range of products that use video and print, from booklets, mailers, shelf talkers and other point of sale items.
On average 12% of people make a purchase after watching a video, making them a great product to consider when hoping to effectively portray your brands message.
Below are just some of the items we have developed.
Large Animal Health
This video and brochure combination formed the perfect combination selling tool. It was made to fit an Esky and accompanied the product delivery.
This video and brochure combination formed the perfect combination selling tool. It was made to fit an Esky and accompanied the product delivery.
With the facts shown in the brochure and the video used for testimonials this video pack became the perfect education tool for the launch of a pain relief product for large livestock. A hardy outer pack, which is part of our typical offering, ensured that those packs that needed to be sent out to rural Australia survived the heat, dust and general postal wear and tear!
For more video brochure, POS or mailer options check out our Pinterest Page
New Product Release
This video brochure brought action to life, easily explaining this new product in a B2B market.
This video brochure brought action to life, easily explaining this new product in a B2B market.
Most of these video brochures were used in a sales call to highlight the new release for Cabots, some were mailed to specific target groups that their sales representatives do not see as regularly. This ensured that the new information was shared around Australia at the same time.
For more video brochure, POS or mailer options check out our Pinterest Page
Reaching Politicians
Cost effective solution to reach politicians who aren't watching TV often enough to see a campaign
Cost effective solution to reach politicians who aren't watching TV often enough to see a campaign
A unique folding video mailer in the shape of the Pharmacy Guild Cross was developed to ensure that the 300 time poor Politicians received, opened and interacted with the message from the Pharmacy Guild. Follow up after the event would suggest that they were all opened and passed on to other interested parties. The Pharmacy Guild believes that this targeted approach certainly helped them make and manage their political statement.
Flourish also won an award for this piece due its overwhelming success and creativity. See more in our case studies
For more video brochure, POS or mailer options check out our Pinterest Page
Wellbean Video
A perfect guide to help patients.
A perfect guide to help patients.
Front Row Seats
The latest information from a leading specialist was loaded onto this video brochure offering a front row seat.
The latest information from a leading specialist was loaded onto this video brochure offering a front row seat.
Doctors could see the latest information from a specialist forum on Pain Management Medication that they could not attend. The brand manager could ensure that the latest information was shared and updates were loaded by sales representatives when they visited.
This is just one more innovative use of the video brochure concept that Flourish has won an award for. See our case studies for more information.
For more video brochure, POS or mailer options check out our Pinterest Page
WOW factor
This spectacular invitation has the BMW CEO personally inviting a select group to the launch of the latest product.
This spectacular invitation has the BMW CEO personally inviting a select group to the launch of the latest product.
Fantastic soft matt black finish with silver foil – made for a spectacular looking item that came to life with the CEO of BMW giving a personal invitation. These were mailed and handed out.
For more video brochure, POS or mailer options check out our Pinterest Page
The ultimate business card
Convenient small size item that keeps all your details in one place.
Convenient small size item that keeps all your details in one place.
This neat little pack… (with big impact)
Is it a business card? A flip book? No – it’s a small Video Mailer!
For more video brochure, POS or mailer options check out our Pinterest Page
Showcase your Real Estate
Perfect way to show the brilliant finishes of the property and the surrounds.
Perfect way to show the brilliant finishes of the property and the surrounds.
Whether showing clients various housing options or building one of the best selling tools for the next development, video brochures demand attention. This one was done for 20 Martin Place, the same developer asked us to produce one for Finsbury Square, both key locations in Sydney and London respectively.
Using multiple buttons (or chapters) each brochure also showed inspiring visuals from Sydney Harbour and the Finsbury area.
These brochures were sent to potential buyers, some actually buying from the brochure without a visit.
For more video brochure, POS or mailer options check out our Pinterest Page
Impact at Point of Purchase
Attention grabbing video and audio items, add further impact with motion sensors!
Attention grabbing video and audio items, add further impact with motion sensors!
This format was perfect to sit beside the newly launch Dell Laptop. We can design the best option for your product, it could be a; shelf talker, a touch screen, a shaped item (with a screen embedded in foam core.
Add buttons (or chapters) to showcase all the features of the product and increase interactivity with this medium.
Whilst generally battery powered AC/DC can be added if the items is near Power or larger battery packs added if power is not readily accessed.
For more video brochure, POS or mailer options check out our Pinterest Page
Large Screen Impact
Dramatic 7" screen in an A5 outer. Now HD or touch screen options are also available.
Dramatic 7" screen in an A5 outer. Now HD or touch screen options are also available.
This new launched their new campaign with a dramatic mailing to key clients and potentials. The large 7″ HD screen ensured the scenery from Africa was astounding.
For more video brochure, POS or mailer options check out our Pinterest Page
Video Presentation Box
Add more IMPACT with a video screen as part of your next packaging project.
Add more IMPACT with a video screen as part of your next packaging project.
Beautiful case bound box with rechargeable video unit that starts to play when the lid is opened.
This format could be used for point of sale as a display piece. Or you could add the personal touch for your corporate gifts, or B2B programs.
For more video brochure, POS or mailer options check out our Pinterest Page
Turn the page, change the video
If you need more space - add pages!
If you need more space - add pages!
If you need more space to tell a story or explain the procedure, why not add pages to a video brochure. We can even have the video change as the page turns! This example has a hard cover.
For more video brochure, POS or mailer options check out our Pinterest Page
Video in magazines
Thin enough to bind in magazines!
Thin enough to bind in magazines!
A few years ago Peroni used this great medium to launch their new campaign in magazines. A small 2.4″ screen ensured that this insert could go through the printing/collating machinery safely. We could do this for your brand – either saddle stitched or perfect bound.
For more video brochure, POS or mailer options check out our Pinterest Page
Video Compendium
We can add many tech elements to your compendiums and diaries. We can include various screen sizes - this option shows a 5". Ask us about powerbanks and wireless charges!
We can add many tech elements to your compendiums and diaries. We can include various screen sizes - this option shows a 5". Ask us about powerbanks and wireless charges!
We have completed many notebooks and compendiums to suit our clients requirements – some of these can be seen under our healthcare section.
This version includes a 5″ screen with charging cords that hide away. We could add a ring binder so that this can become a sales persons dream. The zipper closure ensures all meeting notes are not lost and everything is kept together.
For more video brochure, POS or mailer options check out our Pinterest Page
Sales success
The impact of a 7" screen has ensured this personalised video unit has let to the sales results the company was hoping for.
The impact of a 7" screen has ensured this personalised video unit has let to the sales results the company was hoping for.
With the capability to upload and change the video content, this company set up a simple recording area so that their representatives could include their comments and relevant messages for their potential leads at the beginning of the video.
Not surprisingly this personalised approach has lead to fantastic sales.
For more video brochure, POS or mailer options check out our Pinterest Page
Flourish wins awards
This format has won awards for Flourish. We used it for our own marketing to easily show the range of items that Flourish can work on.
This format has won awards for Flourish. We used it for our own marketing to easily show the range of items that Flourish can work on.
We can adapt our chosen 3 buttons according to what our clients need.
Using two buttons for volume helps when you are in a noisy or quiet environment. Although the volume can be set to a suitable level depending on your target audience: for doctors, we generally look at a lower volume, whereas for construction we set the volume higher!
For more video brochure, POS or mailer options check out our Pinterest Page
THE Masarati sound
The second in the Masarati series of video units continues to WOW all with the great sound of the Masarati car.
The second in the Masarati series of video units continues to WOW all with the great sound of the Masarati car.
Not only is the sound impressive but the print for the mailer and the box includes foil embossing that helps add a little extra.
The whole package reflects the luxury brand that is Masarati.
For more video brochure, POS or mailer options check out our Pinterest Page
Wide range of sizes, shapes and screens
The options are endless. We can customise the outer for mailing, presentation and point of sale. Add the screen size that is suitable for your budget and information and you have the complete video package.
The options are endless. We can customise the outer for mailing, presentation and point of sale. Add the screen size that is suitable for your budget and information and you have the complete video package.
We can produce a four page brochure, any size, with the size of video screen to best suit your needs. From pharmaceuticals and healthcare to finance and real estate. All the examples shown were supplied in a full colour mailing pack and safely reached the target audience through the post!
For more video brochure, POS or mailer options check out our Pinterest Page
Clinigen
The perfect video mailer to demand attention.
“Thank you so much for delivering within our tight time frame and our small budget…Fantastic result.”
- Caroline, Brain Foundation
“I can’t thank you enough for helping us out. We look forward to building more DM campaigns with you in the future”
- Luke, Active Mail
“Once again you have delivered a brilliant solution in answer to our brief- on time and on budget… we look forward to working on the next one with you”
- Maria, Mercer Ball
“They are absolutely raving about this pack.”
- Danielle, Saatchi & Saatchi Wellness
"Flourish added value at every stage of the production process, providing production ideas and examples of finishes and production techniques to ensure an extremely high quality end product. XPO were thrilled that Flourish could work within the budgetary restraints and on brief to our creative idea."
- Gary Head, XPO Brands
"Flourish were enthusiastic and provided a flawless service from concept to completion. The end product was of exceptional quality and one that client, agency and supplier were all extremely proud of."
- Publicis Mojo (Brisbane)
"I had no real understanding of the pharmacy market and with the support of Flourish who shared their understanding of this market and other retail groups, they helped me develop brilliant POS for the stores and an upcoming trade fair. It has certainly been an exciting journey with Flourish - bringing this line of products to market."
- Allison Manning, Devotion Aromatherapy
"Thank you for your professionalism and speedy service."
- Colin Watts, Jack Watts Currie
"Thank you yet again for delivering just what we needed, on time, on budget and on brief."
- Susan Hando, Pantera Press
"At the time we were developing the program Flourish were available to discuss the strategic direction with us and to formulate some cost effective solutions that could bring the campaign to life. Our client was thrilled with the options.....Flourish helped us meet our objectives and therefore those for Ego. We really appreciated the way that Flourish took our brief and quickly formed solutions that creatively met our needs. We recommend Flourish to our clients regularly."
- Dianne, HTG (Melbourne)
"Once again we valued the support of the creative tangible marketing team at Flourish. They understand the healthcare market and have again delivered the perfect solution for us and our client. We certainly recommend Flourish."
- McCann Health
"...it was up to Flourish to offer the finesse to bring a suitable product to market in time to suit the punishing marketing schedule. When all other promotional companies gave up - Flourish came through with the Maxibon Esky within the tight timeline and budget. I would recommend using Flourish to any company who needs a quality product"
- John, Leo Burnett (Melbourne)
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