Impossible to Ignore. This is what we aim for isn’t it, to stand out. In an era when the amount of information that we will be bombarded with will double by 2020 ( The Neuroscience of Memorable Content, Dr Carmen Simon ) , it is becoming even more important, especially when Carmen points out that we only remember 10% of what reaches us. So as marketers it is important that our key messaging is consistent and STANDS OUT.
As Flourish prepares to present to the CIM (Chartered Institute of Marketing) on the neuroscience of marketing, we have looked at items that can cut through the clutter of digital and tangible communications. Our top 5 include:
Webkeys – These are a brilliant way to get people to your website. As they can be embedded in print, it is a cost effective way to send out a message with an interactive element.
Direct Mail – Targeted mail with a great envelope or packaging for either B2B or B2C can cut through the clutter of digital communication. We have many case studies – check out thecat nip mailer.
Desktop Reminders – The perfect item for internal communications for your HR Department! Of course items that are useful are retained whether they are from your company or a great client or supplier. Recent research suggests that USBs or power banks are one of the most useful items, writing instruments and office items come next (85%*). We know that items that are relevant to our near obsession with mobile phones are seen as useful – we really like the wireless charger. *Usefulness is Key, Global Advertising Specialties Study 2017
Brand Reminders – Tangible marketing items can compete with typical media in cost and cut through. The investment in tangible marketing items is more targeted and allows for much greater levels of interaction with businesses or consumers than other forms of advertising.
Video Mailers – The cut through that an LCD screen in print can offer cannot be ignored. Handed or sent to your key target, this tech piece is retained and definitely shown to 5-10 other people, either to explain your products or just to WOW them with the latest tech item.