Since Samuel Morse started electronic telegraphy in 1837, those with the right tech background have been striving to improve our communication. Then in 2004, Sony, Nokia and Philips created the technical specifications for developing NFC (Near Field communications) compatible devices and tags. Google, Paypal and finally Apple have joined the throng and we can start to incorporate NFC chips in direct mail, as part of POS items and communication generally. Whilst it might sound new, you would be aware of the tap and go functions for Apple Pay, Android Pay and Amiibo – this is possible using NFC!
Simply put, NFC detects and then enables technology in close proximity to communicate without the need for an internet connection. It’s easy and fast. With NFC technology, consumers can access digital content and connect electronic devices with a single touch. Smart phones with built-in NFC offer the ability to interact and instantly share content with other NFC-ready mobile devices. You can beam instructions such as contact information, web pages or photos, simply by holding the two Smart phones back to back. At one end of the scale, interactivity could be kept to a simple launching of an App, or at the other end, a complex contactless transaction system.
Here are some of our favourite, easily accessible items using NFC.
Video Mailers with NFC – We are often asked about wifi connection for video mailers – and whilst it’s possible, it’s expensive. A very cost effective way to link your video straight to your website via mobile phones is to include an NFC chip in the video mailer. If you wish to give your customers an option to access information from a desktop or laptop, then you could also add a web key! And if you already have your video mailers, you could add an NFC sticker.
NFC Badges and Business Cards – A very effective way of handing over more information about your company is to include an NFC chip into your business cards. At a conference, imagine being able to simply swipe phones over name badges to quickly and efficiently access a website, order form or enrolment!
NFC Stickers – A very simple way to add the NFC capability to any printed item. The NFC logo should be mentioned on the sticker so that your audience knows what they need to do! It doesn’t have to be this obvious – use full colour print so that it can blend in with your existing printed piece.