Objective

Pantera Press has a mission to spark imagination, conversation and change. They do this by investing in next-generation writers, publishing books that matter and funding charities and not-for-profit programs working with the literacy gap.

Pantera Press approached us to develop tangible items that would showcase their new logo and feature the recently released mission. Not only are they interested in publishing Australian writers, but also in supporting them through their solitary writing times. Suitable items were thus needed to encourage and support current writers, while exciting potential new authors and welcoming them to the Pantera Press family.

Solution

Looking for a discreet finish so as not to emblazon their logo on the tangible items, we searched for suitable items that could achieve this look. A notebook with a blind embossed front cover and dramatic front and back fly sheets was developed alongside Premier Collection. Keeping in mind eco requirements, a glass coffee cup with an embossed silicone sleeve was perfect to showcase the full Pantera Press logo while being discreet.

The final product was a heavyweight book bag with the logo being displayed as it was planned to become part of a pack when Pantera Press handed out their new books to distributors and retail shops.

Results

The response from writers has been overwhelmingly positive, with many sharing the items on social media and demonstrating their appreciation. The products have reinforced Pantera Press’ strong connection to their author community and their ongoing commitment to nurturing Australian storytelling.

Click on the video to see the notebook!