Objective

STEAM is now a key element of education in primary schools, so when a family member was looking for a children’s education pack, we were introduced to Dr Loz, Science Play Kids.

Dr Loz was excited about building an education program around kinetic energy and centrifugal force.

Solution

While working on other elements for the packaging, we identified a huge price drop in fidget spinners as the fad waned. Through this, we were saving items from the landfill while also being able to inspire and educate scientists of the future.

The Fidget spinner became a key branding tool and gift with purchase for Dr Loz, as previously she didn’t have much branding of her education packs.

Results

The fidget spinners proved a hit! Parents loved the hands-on learning, kids were hooked on the science behind the spin, and Dr Loz saw a boost in enrolments at the Fitzroy site and product sales. Most importantly, the fidget spinner helped build brand recognition while aligning perfectly with the program’s educational goals and environmental values.