What started as a simple request for a branded tablecloth turned into a strategic brand activation.

Sondara Estate Wines approached us ahead of their debut at the Southern Highlands Food & Wine Fair. However, instead of stopping at the initial brief, we uncovered their broader goals: brand awareness, premium positioning and creating a lasting impression.

Objective

To develop an event-ready setup that positioned Sondara as a premium boutique wine brand while maximising a modest budget and prioritising sustainability. The goal was to create materials that not only looked stunning at their first festival but could also be repurposed for future activations and their cellar door.

Solution

We designed and produced a cohesive suite of branded assets that combined functionality, quality and visual impact:

• Fully printed marquee with branded interior walls
• A portable media wall for events and photography
• Solid bamboo wine carriers as premium gift-with-purchase items
• Canvas aprons with leather-look straps
• A sleek black logo tablecloth with open-back storage access
• Recycled kraft 3-pack wine boxes
• Glass carrier lanyards for wine events
• Premium tasting glasses with mock-etched branding

Where possible, items were sourced locally to reduce environmental impact, with international sourcing only where necessary to maintain quality and budget.

Results

• Sondara’s stand became a festival highlight, attracting strong attention for its professional presentation
• They sold out on the day and secured new orders post-event
• The branded elements developed became central to their cellar door experience and future events

This project showcases the Flourish Factor: digging deeper, asking the right questions and delivering solutions that build long-term brand value.