Objective

To maintain the prestige and excitement of the annual European Contact Centre & Customer Service Awards (ECCCSAs) being held virtually for the first time in their 21-year history.

Solution

To create the right atmosphere, we developed Celebration Boxes that finalists or guests could order to support their evening. Participants were located across Europe, some were able to gather together while others joined from their homes.

The Celebration Boxes (one a luxury version), each contained a selection of nibbles in fully customised tubes, a bottle of bubbly, chocolate, a gift and a hand-waving flag relating to their country that they could wave at their computer screens on the evening!

Results

Orders for packs far exceeded the anticipated take-up. The online event was attended by 2000 people from 32 countries, representing the most senior customer experience professionals in Europe. The packs, which were couriered to arrive a few days before the event, had to overcome European delivery issues. The event was a resounding success, the branding throughout the virtual sites was consistent and national flags helped highlight the truly international nature of the event.

The success was confirmed when the event won the Best Digital Event Award!

“Celebration Boxes enabled us to provide a more complete, personal and engaging experience in the face of holding a virtual awards evening. The team at Flourish pulled out all the stops, delivering a high-quality product, meeting tight timescales and delivering across Europe.”
Leigh, European Contact Centre & Customer Service Awards.