A client was hosting a ‘Top Gear’ style event for senior management and their clients and wanted to create a memorable takeaway gift for each guest. The idea? A custom pack featuring a scale model of the car they drove on the day, individually named and numbered polo shirts, and winners’ medals.

Objective

To elevate the experience and celebrate performance, the client wanted guests to leave with a tangible reminder of the day: a replica of their car, bespoke merch, and a medal worthy of the track.

Solution

Bringing all the elements together was quite a complex logistical challenge. While the brief seemed simple, the execution was a different story. Flourish Marketing sourced limited-edition scale model cars from three different European suppliers to ensure the same scale across the board—no easy feat. Each item was then branded, packaged, and shipped securely for delivery on event day.

Results

The event was a HUGE success and the guests all clamoured for the scale model of the car they drove.