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Blog Target, Track and Multiply
2 October 2019

Target, Track and Multiply

As marketing channels come under increasing pressure to get and retain a customer’s attention, the medium with the highest cut-through rate is direct mail. Direct mail is a very effective way of reaching new customers – from unique folds to flashing lights and even scented inks, direct mail is a versatile method of communication in a digital society.
Targeted marketing is key to successful campaigns, but should we rely on our assumptions of generational stereotypes and behaviours? For example, research shows the 20-36 age group is quickly becoming one of the biggest consumer markets, yet are a surprise bunch – their affinity for mail, in general, surpasses that of other generations and a significant majority of them ( 77%, to be exact ) pay attention to direct mail advertising.
Flourish can help you develop a targeted direct mail element to your marketing plan, along with response measurement and ROI to complete a successful campaign. Here are some great options for building interaction with your mailing – they certainly bring the message to life!

 

wooden helicopter flat jpgDM with timber
  • With wood shaved thin, one log will produce thousands of wood products compared to making paper. What a great eco friendly story!
  • It costs the same to post – and depending on the message can be sent without an envelope.

 

 

Conductive PaintConductive Ink jpg
  • DM with power! Imagine your product printed on card, supplied with a tube of conductive paint for your client to outline and light up your product!

 

 

Protect your DM
  • Optimise your marketing communication with packaging for DM campaigns, cards, invitations, tickets, booklets, USBs and more.
  • Can be adapted and resized to suit your specific requirements.slide out mailers orange black jpg

 

 

 

 

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