As marketing channels come under increasing pressure to get and retain a customer’s attention, the medium with the highest cut-through rate is direct mail. Direct mail is a very effective way of reaching new customers – from unique folds to flashing lights and even scented inks, direct mail is a versatile method of communication in a digital society.
Targeted marketing is key to successful campaigns, but should we rely on our assumptions of generational stereotypes and behaviours? For example, research shows the 20-36 age group is quickly becoming one of the biggest consumer markets, yet are a surprise bunch – their affinity for mail, in general, surpasses that of other generations and a significant majority of them ( 77%, to be exact ) pay attention to direct mail advertising.
Flourish can help you develop a targeted direct mail element to your marketing plan, along with response measurement and ROI to complete a successful campaign. Here are some great options for building interaction with your mailing – they certainly bring the message to life!
DM with timber
With wood shaved thin, one log will produce thousands of wood products compared to making paper. What a great eco friendly story!
It costs the same to post – and depending on the message can be sent without an envelope.
DM with power! Imagine your product printed on card, supplied with a tube of conductive paint for your client to outline and light up your product!
Protect your DM
Optimise your marketing communication with packaging for DM campaigns, cards, invitations, tickets, booklets, USBs and more.
Can be adapted and resized to suit your specific requirements.