Why mail is still relevant and increasingly important
Traditionally known (according to the MacMillan English dictionary) as ‘advertisements posted to people at home’, Direct Mail suffered with the meteoric rise of email marketing.
However, as our inboxes get filled with too many emails and unsolicited advice, we often delete messages and hence the adverts that our B2B contacts are trying to reach us with. Our successful, award winning mailing campaigns have proven, for companies such as Qantas and Bayer, that a tangible item grabs the attention required to drive their potential customers to websites for further information. This balanced communication, between tangible and digital, is proving more successful than emails on their own.
Flourish Marketing is excited to offer several options that bring you all the technical benefits of email marketing, but in a traditional Direct Mail printed format, making them highly effective and desirably tangible.
Intelligent Paper
NFC technology embedded inside luxury paper allowing the seamless transfer of product data to your customers’ phone making it easier for them to find out about your product online, go directly to a competition or invitation.
Video Mailers
Bringing Harry Potter’s newspaper to reality, video mailers have a real ‘wow’ factor and never fail to impress and surprise.
Videos can be incorporated into a printed piece, brochure, display box or even a business card.
Web Keys
Webkeys contain a small program file that activates when inserted into a USB port and automatically launches a predefined web page.
Flourish can embed them into a printed DM piece or supply them made to a custom shape.
Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam id dolor id nibh ultricies vehicula ut id elit. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
