Camp Quality’s Escarpade Cap

Objective

Camp Quality is a not-for-profit organisation supporting children and families affected by cancer, providing programs and experiences that bring positivity and connection.
One of its most iconic events is Escarpade—a week-long fundraising adventure through the Australian outback, full of colour, camaraderie, and cause-driven fun.

To mark the 20th anniversary of Escarpade, the organisers were seeking a special, cost-effective gift that would commemorate the milestone and serve as a meaningful keepsake for participants.

Solution

While visiting Silverstone in the UK, the Flourish team noticed a race helmet featuring a detailed track layout—and inspiration struck. What if the route of that year’s Escarpade could be featured on a wearable item?

We proposed a custom embroidered cap with the entire Escarpade route stitched across the crown, town by town. It became a practical keepsake and a conversation starter—each town on the route proudly represented, giving even the smallest communities a moment in the spotlight.

Each year, the cap’s base colour was changed, creating a new edition and adding to its appeal as a collectible item across the event’s lifetime.

Outcomes

The Escarpade cap quickly became a treasured tradition:

• Participants kept their caps and proudly wore them beyond the event
• It ran for 10 consecutive years, with a new design for each unique route
• The caps became collectors’ items, eagerly anticipated each year
• The inclusion of every stop on the journey created goodwill with rural towns and helped tell the story of the event in a uniquely personal way

And behind it all was the Flourish Factor—our ability to turn unexpected inspiration into thoughtful, brand-aligned solutions that clients didn’t even know they needed yet. With our global reach, creative sourcing, and eye for detail, we helped Camp Quality celebrate a milestone with meaning.