Objective

To develop a unique card each Christmas, specially for MasterCard to send to influential leaders within banks and finance companies.

Solution

Three great cut-through Christmas-themed cards in custom envelopes that could be easily mailed:
– Pine scented to evoke the aroma of Christmas spruce
– Seed-embedded card that could be planted
– Pop-up 3D snow globe

Results

Each card ensured that the MasterCard representative reached their contacts during this busy period. Anecdotally, these cards have been retained and continue to be a reminder of the ECO philosophy of MasterCard. Flourish mastered the use of aroma so successfully that they received an award for the olfactory card.