Objective

Reach time-poor farmers, who generally can’t leave farms to attend conferences or education events, with news of a new product that offers superior results in sheep dipping.

Solution

To take the news to the farmer in a unique fashion. Box trailers, which could easily be towed behind the Reps 4×4 vehicles, were engineered to take an 8-burner BBQ, a canopy, meat storage (cooler box) and branded caps and bottles to allow reps to hold intimate educational sessions on the farms.

Results

Sales of the new sheep dip were higher than expected, especially because the brand was remembered when the farmers placed orders.