Objective

To take our already successful video mailer solutions to the next level, we set out to create a spectacular, all-in-one showcase piece that would elevate how we demonstrate the power of merging print with technology.
At the same time, we were launching Flourish Merchandise, our new venture designed specifically for museums, galleries, and exhibitions — and needed a standout way to introduce it to a discerning new audience.

Solution

Working closely with our factory in China, we designed a beautifully considered, multifunctional presenter that integrated both form and function — an exceptional showcase of what’s possible when you apply the Flourish Factor to technology in print.

This bespoke presenter features interchangeable video screens (5” and 7”) to immediately demonstrate format options. It includes a recessed space perfectly fitted to house our signature 20 x 20 cm marketing pieces such as:

• Branded Web Keys: Pre-programmed to launch URLs instantly — created for both Flourish Marketing and Flourish Merchandise.
• The Flourish Book: A curated publication explaining how tangible marketing works, supported by real-world case studies, industry stats, and client success.
• Chocolate Advent Calendars: A seasonal crowd-pleaser that bridges festive gifting and clever branding.

This singular piece allowed us to tell our story in one seamless, engaging, and tactile experience — not just showing what we do, but letting our clients hold it in their hands.

Outcome

The response exceeded expectations. Sales of video mailers and web keys increased by 38% over the past 12 months, directly attributed to the impact of this upgraded presenter.

The Flourish Merchandise version was launched at a museum trade show in New Orleans and quickly led to high-level meetings and quoting opportunities with several major institutions across Australia, the UK, and the US.

Perhaps most rewarding, this presenter continues to delight during sales meetings. When clients open it, we don’t just get their attention — we spark their imagination. That’s the Flourish Factor in action.