Objective

To target potential All-New Hilux drivers with a useful gift that would convey the hardworking nature of the Ute.

The gift needed to be of a size, weight and dimensions to keep mailing costs down.

Solution

Whilst many items suitable for “hands-on” tradies were discussed and considered, the overwhelming choice was a pair of tough gloves; however, it seemed unlikely that these would fit in a mailing pack only 20mm deep. So the solution was to vacuum pack these so that they would fit.

Results

The Toyota reps all participated in this brilliant idea, which had thousands being produced.

They were all dispatched on time, and within expected costs, just as vital, they did not exceed the mailing budget.