Looking Good, On & Off Road
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Client Name
Saatchi & Saatchi and Toyota Supra
Share
Toyota Supra Merchandise.
Objective
The purchase of a new car is a big decision for most people. It is a very exciting time and Toyota wanted to add to the experience by providing a range of merchandise that was not only high-end but desirable for purchasers of any marque.
Solution
An exclusive range of high-quality merchandise was designed and produced. Exclusive umbrellas, picnic blankets, key chains, caps, polo tops, scarves, notebooks & pens and water bottles were available for all Toyota enthusiasts and proved to be very popular in the market.
Results
The whole campaign was an outstanding success. Purchasers loved it. New owners loved it. Toyota executives and dealers loved it. It was win, win, win!
A range of polo tops and t-shirts were also developed for Supra
Supra Tee
Metal pen with laser engrave in a custom box
A streamlined metal key ring in a custom box.
The pattern was used on a chiffon scarf that looked superb when worn.
This large metal, double walled bottle keeps beverages cold for around 24 hours and was perfect for the Supra.
A large golf umbrella with the unique pattern on the inside was snapped up quickly by everyone – not just Supra owners.
As soon as a Toyota GR Supra was ordered a personalised note in a custom envelope introduced the unique Toyota supra pattern. With the custom note .
Supra wheels were used as the inspiration for these cuff links, which were packaged in a custom box.
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