Objective

To reach new readers for the Rowland Sinclair Mystery Series of books, create excitement for booksellers, secure orders and increase store visibility. Give a unique item to high-profile media and reviewers to keep the launch top of mind during the busy pre-Christmas sales period.

Solution

A Magnetic Story Set that could easily be packaged with the book was developed as an exclusive Gift With Purchase.

Results

170 leading-edge members and 70 local independent bookstores took up the offer.  Initial orders showed a 68% increase on the previous title and 48% in sales of other titles.