Objective

CEO’s and CFO’s are not the usual visitors to trade shows. However, with a new longevity product, Mercer wished to entice as many CEO’s and CFO’s of leading superannuation funds to visit the Mercer Trade Stand to learn more about the product.

Solution

Make it personal!

We developed a beautiful, custom-made mailing box. A quality Jarrah wood paperweight hexagonal block, or key, representing the Mercer logo was engraved with a unique identification code, hand-painted and sent to each individual.

Results

100% of the blocks reached the targeted recipients and an incredible 25% of them visited the Mercer stand, resulting in 15 major super funds and corporations signing up to the programme.