Objective

To update the key patient education tool for IVF clinicians to reflect the new look and feel and to launch a new drug for Merck.

Solution

A clean, full colour magnetic closure box with foam insert was developed to take all the products in the Merck IVF range. This is confirmed with the latest, more modern look that Merck has been showing in all their other areas.

The box was a lot smaller and more compact than the previous item, which resembled a doctor’s bag and was over 8 years old.

Results

The sales reps were thrilled to be able to educate the IVF nurses and clinicians with the new item to show the range and the print on the box confirming all the information they were sharing. They have therefore worked hard to get them to the majority of the clinics around Australia.

The IVF clinicians have also given positive feedback. Sales for the new product are higher than expected. And with this success, Merck plans to use the box in other countries – we delivered to NZ soon after, with more countries to follow.