Objective

To engage with politicians on a one-to-one basis so they understand the importance of pharmacies within local communities.

Solution

A unique folding video mailer in the shape of the Pharmacy Guild Cross was developed to ensure that the 300 time poor Politicians received, opened and interacted with the message from the Pharmacy Guild.

Results

We know that the video mailers were opened and viewed as several MP’s wrote to or called the Pharmacy Guild to confirm their support.