Objective:

Within a limited budget (under $5/ unit), we offered Rent 4 Keeps an item that would: 

• be retained, especially by the R4K target group 
• could reinforce their association with Power Football Team 
• remind recipients of the link with the Starlight Foundation 
• be suitable to hand out at home and away games for Power and Rent 4 Keeps stores Australia-wide 
• be suitable for both men and women of all ages to appreciate 

Solution:

A customised mid-sized PVC footy was the perfect solution.  

We could easily showcase the Rent 4 Keeps full logo and the Starlight Foundation connection easily with a full colour coverage on the ball. We delivered 3700 AFL footies and 1500 Rugby balls.  

Results:

The Rent 4 Keeps VIC’s sales manager stated, “The football promotion has really kicked the sales along with an increase of 20% over budget”. 

All the footballs have been handed out this year and the orders for next year are coming in!