Objectives:

The goal was to drive increased uptake of Revolution, a trusted parasite protection product for cats and dogs, by targeting pet owners at the most influential touchpoint—their local vet clinic.

To boost in-clinic recommendations and encourage purchases, the campaign needed to:

• Capture attention within a busy veterinary environment
• Provide a clear, easy-to-execute promotional mechanism for vets
• Offer pet owners an appealing gift with purchase (GWP) that reinforced the warmth and care associated with the Revolution brand

Solution:

Flourish created a distinctive heart-themed campaign to express the love pet owners have for their animals—tying perfectly into Revolution’s mission to protect that bond.

The campaign was anchored by a heart-shaped mailer, sent to vet clinics across the country to explain the GWP program and promote participation. Supporting printed materials made it easy for veterinary teams to display, distribute, and communicate the offer to pet owners.

To extend the theme into tangible, on-brand rewards, we developed a playful and practical range of heart-shaped GWPs:

• Pet beds and beanbags for lounging pets
• Cat mats and dog bowls with the Revolution logo and signature heart motif

All items were designed to be functional, brand-relevant, and loved by both pets and their humans.

Results:

The results were overwhelmingly positive:

Over 1,400 veterinary clinics participated, helping drive widespread awareness and engagement

The campaign substantially increased sales, thanks to a simple but compelling reward structure

The heart-shaped GWPs were a perfect fit—memorable, useful, and emotionally aligned with both the product and its purpose

Flourish was thrilled to work with local sewers to construct the custom items. Being in close contact throughout the process not only ensured a high-quality result but also built trust and transparency with the client—who appreciated the care and communication every step of the way

This campaign demonstrated the power of smart design, local collaboration, and thoughtful branding in turning a standard promotion into something truly meaningful—creating not just sales, but smiles.