Objective

Develop a tangible item that would be used by the Bayer sales team to highlight the value for money that Seresto offers over its competitors

Solution

A ‘book’ with a calculator on one side and an efficient whiteboard on the other was developed as the key sales tool for the team.

With a full printed outer, there was no need for the sales team to handle their typical sales cards. The interaction with the piece was perfect for the team and the recipients.

The actual sales prices for the competitor’s product could be used in a ‘real-time’ scenario and then wiped away, also limiting any disputes from competitors.

Results

The results were overwhelming, in the 6 months after the launch, there has been over 20% in sales, well above the required budgetary increase.

The value proposition has been easily reinforced by the sales team. And at Bayer, the sales and marketing team are discussing the virtues of the piece!