Objectives:

To develop a comfortable top for 2 doctors to wear as they hoped to break the Guinness World Record for riding around the world in less than 297 days. 

And include suitable branding for the Brain Foundation. 

Solution:

Working with a respected sports label, Blackchrome, to develop the most suitable top for long-distance, continuous use helped. Easy wash and wear was vital. With full colour sublimation, we could also ensure that the Brain Foundation name and logo were seen worldwide.  

Results:

The doctors left Adelaide in August 2018 and travelled over 40,000 kilometres in 9 months – setting up blog posts every day and garnering a lot of media coverage. With 293 visuals within the posts, most with a Brain Foundation logo on a bike top or t-shirt, the brand was literally carried around the world. 

Donations were up and interest in the Brain Foundation research grants has also increased.