When the Department of Veterans’ Affairs needed to reach more than 60,000 veterans during the 100 Years of ANZAC commemorations, the challenge was clear: create a physical communication piece that bridged the gap to digital resources in a way that was simple, respectful and engaging for an older audience.

Objective

To connect veterans nationwide with commemorative events and resources via the ANZAC Portal, despite limited contact details—postal addresses only—and to ensure a user-friendly, tech-enabled experience for a demographic less familiar with digital tools.

Solution

Flourish designed a custom ANZAC Webkey—a key-shaped USB device that provided instant, seamless access to the ANZAC Portal when plugged into a computer.
The Webkey was distributed as part of the ANZAC Centenary mail-out and automatically launched the portal, which featured:

• Historical overviews of Australia’s military contributions
• Veteran stories and personal accounts
• State-specific events, memorials, and commemorations
• Educational resources curated by DVA

This approach delivered a tangible, tech-enabled solution that honoured tradition while embracing innovation, ensuring veterans could easily navigate commemorative information without frustration.

Result

• 80% of recipients accessed the ANZAC Portal using the Webkey
• Feedback confirmed the Webkey was easy to use, with zero reports of confusion or exclusion
• Successfully combined physical mail and digital access to create a meaningful and measurable engagement strategy

This project is a strong example of how Flourish transforms complex communication challenges into practical, impactful solutions—blending creativity, technology and empathy.